adidas Flux With Us Campaign
To launch their ZX Flux model and draw more attention to their Flux With Us application, adidas worked with key influencers to create designs that could be downloaded for public use. In addition to collaborating with major retailers and boutiques in the industry, adidas Originals granted me the opportunity to design my own print for the application.
Working alongside my twin brother, we created a vaporous crystal mint photo through long exposure times and lighting adjustments. The resulting creation drove over 31,000 unique impressions to the Flux With Us project, and assisted with generating excitement over the customizable ZX Flux.