Being invited to speak at ad:tech was an incredible honor and opportunity. Speaking alongside Ivy Esquero, Senior Consumer Insights Manager are Microsot, Oliver Foup, founder and CEO of Viglnks, and Cindy Mesaros, VP of marketing for We Heart It, I helped address the packed-in audience on Generation Z marketing.
Following my segment, I was invited by Maha Kikugawa, event coordinator, and was extended an invitation to speak at their ad:tech event in Toyko, Japan this July.
Publish Brand consistently puts out well-made, price accessible clothing that aligns well with my brand identity. Working with my following to brainstorm brands to create curated, editorial type content around, one of the most suggested brands was Publish.
Featured in this fit was the Frost Pullover in Heather Grey, The Santos Long Sleeve in White, and the Vesco Drop Stack Pant in Olive.
More from the collection can be found here-> http://bit.ly/1FTv2wN
New Balance Classics granted me the opportunity to create my very own New Balance design using their new 990 V1 model. Hand-made in Norridgewock, Maine, New Balance delivered on the materials and quality surrounding each pair. The resulting photography and content built around the sneakers was later used by New Balance Classics marketing.
Arguably the most storied and well known boutique, Concepts has opened up the opportunity for me to learn along side their extremely talented team. Gaining experience in retail, purchasing, product marketing, sales, photography and more has easily been the best experience I've had related to sneakers. I cannot thank their team enough and look forward to future opportunities.
Champs Sports started their "We Know Game" campaign in early 2014, seeding product to content creators to help create awareness about their product offering and drive sales. To date, I have worked with Champs Sports on over one dozen product seedings, driving over $20,000 in retail sales.
Regional retailer VILLA has made enormous strides as they continue to establish themselves nation wider. Working with Marketing Executive Jeff Meade and Digital Lead Damian Rodriguez to create and build content, I've also assisted with connecting Villa with key influencers in addition to previewing and marketing new product.
Since 2014, I've had the pleasure of working along side Saucony Originals as they continue to build their Originals business in the United States. Following a presentation to their president and management staff, I've assisted closely with adding structure to their in-line product rollout.
From marketing efforts, to connecting their company with key influencers, I've most recently been offered the opportunity to create my very own Originals design slated for 2016. Since receiving mentorship from their past CEO John Fisher, Saucony has continued to allow me to explore and create new marketing opportunities.
To launch their ZX Flux model and draw more attention to their Flux With Us application, adidas worked with key influencers to create designs that could be downloaded for public use. In addition to collaborating with major retailers and boutiques in the industry, adidas Originals granted me the opportunity to design my own print for the application.
Working alongside my twin brother, we created a vaporous crystal mint photo through long exposure times and lighting adjustments. The resulting creation drove over 31,000 unique impressions to the Flux With Us project, and assisted with generating excitement over the customizable ZX Flux.
The first SneakerSocial kicked things off at one of the largest venues in New England, Gillette Stadium. Home of the New England Patriots, over 40,000 square feet of space was rented as the Putnam Club was transformed into the largest Sneaker Convention ever in the area.
With final headcount of 3,387 guests, the line stretched from the W1 entrance down the sidewalk to the main entry gates, with sneakerheads traveling as far as Oregon for a chance to experience a new tide for sneaker events. Combining the traditional buy, sell, and trade elements that come standard with most events, SneakerSocial took things a bit further. With guest speakers Chad Troyer of Boston Ekin, Johnny Earle of Johnny Cupcakes, and Greg Selkoe of Karmaloop each delivering inspirational stories of the tremendous opportunities within the sneaker and streetwear culture, guests experienced an opportunity to build relationships and learn from some of the brightest minds in the community.
More importantly, SneakerSocial partnered with Cradles to Crayons, a charity that works to help over 400,000 children in need. Together, we were able to collect hundreds of donations to help support their effort.
“To be able to help the children with basic essentials is amazing, and the generosity of guests at the SneakerSocial is really going to brighten their day” – Jaron Newton, Cradles to Crayons.
Major sponsors Saucony, Concepts, and Johnny Cupcakes saw their names up in lights, as their logos rotated through the HD Stadium jumbo displays, a spectacle few sneaker events can rival. Stores set up mini pop-up shops inside, creating a unique atmosphere that broke the status quo.
Covered by Complex Magazine, special guest DJ Clark Kent joined us as the host for the event, signing hundreds of autographs and sneakers. Joining him were Deon Point of Concepts, Frank the Butcher, Josh Boyce of the New England Patriots, and many more special guests who each made the event that much more tremendous.
